The Brand New, Unlocked Electric Purple W380i is a Sony Ericsson Walkman® music phone which comes with a stylish clamshell opening mechanism & with a beautifully finished casing. The handset is available in two sleek colours which include an electric purple & a magnetic grey colour. The clamshell design is stylish & practical as the phone comes with touch control music keys & music information displayed on the external casing of the handset. The user can use the external controls to play, pause or skip their music. The W380i comes with a key lock feature which is simple to activate & allows the user to lock their external keys, so therefore the music will not accidentally start playing when the handset is in the users pocket or bag. The W380i is a member of the Sony Ericsson Walkman collection which includes other clamshell opening handsets including the Sony Ericsson W300i & Sony Ericsson W710i.

The Sony Ericsson W380i is a good sized clamshell phone which measures 16mm in depth, 49mm in width & 92mm in height which feels good to hold in any user's hand. The handset is solid without being bulky & heavy which weighs 100 grams including the battery. The battery provides the user with approximately 7 hours of talk time & 300 hours of standby battery time but these times are fully dependent on the features being used by the user. The phone comes with 14 Mbytes of internal memory & the user can use a removable memory card to expand their phones memory capacity to suit their storage needs.

The phone comes with a high colour internal screen which is ideal for displaying music information, call details, images & messaging service when the phone is in its flipped open position. The internal screen is a TFT screen which is 1.9 inches in size & provides a screen resolution of 176 x 220 pixels on a 262k colour screen. The user can enjoy high colour animated wallpapers & picture wallpapers on their internal screen. The Sony Ericsson W380i comes with a built in camera feature which allows the user to capture photos during their day. The camera is a 1.3 megapixel camera which comes complete with a 4 x digital zoom which allows the user to get up closer to their target when taking a shot. The camera feature brings an element of fun to this music focused mobile phone & allows the user to enjoy sharing their photos with others using the direct interaction to the phones messaging services.

This beautifully sleek phone is a well equipped Walkman® music phone which comes with all the features a music lover would expect on their new mobile phone & much more. The Walkman® music player allows the user to enjoy their music easily with the help of the external touch music controls. The user can tune into the radio & enjoy viewing information provided by the radio station. The Sony Ericsson W380i comes with easy to use & fun music features which include Mega Bass^TM, PlayNow^TM & TrackID^TM. The Mega Bass^TM feature allows the user to enhance the bass of their music which therefore provides a higher quality sound for the user to enjoy. The PlayNow^TM music feature allows the user to download ringtones in just three clicks which is the fastest & easiest music download service. The TrackID^TM is a music recognition service which allows the user to record a few seconds of a song they like the sound of & TrackID^TM will provide the user with the name of the song, the artist & the album within seconds. The W380i supports Bluetooth® stereo A2DP which allows the user to enjoy a wireless connection from their W380i to their Bluetooth® headset.

The W380i is a tri band phone which covers GSM GSM 900, GSM 1800 & GSM 1900 networks dependant on the service provider. The phone comes with EDGE technology which provides high speed data transfers between devices. The user can connect their handset to other compatible devices using either a Bluetooth® connection or a USB connection. The Bluetooth® connection provides the user with a wireless connection between Bluetooth® compatible devices. The USB connection provides a cable connection between devices with a USB connection port. The Sony Ericsson W380i comes with an Access NetFront^TM Internet browser which allows the user to access the World Wide Web for music stores & download services.

The user will find it easy to communicate with others by making a call or simply by sending a message to their contacts. The phone comes with a handsfree speaker phone feature which allows the use to take calls over the phones speakers for a handsfree call experience. The W380i comes with a phone book feature which allows the user to add, remove & edit their contacts details. The built in messaging services include text messaging, multimedia messaging, instant messaging & email. The user can stay in contact with others using one or all the messaging services available. The phone comes with a flight mode feature which allows the user to use & access a selection of features whilst on board an aircraft or in others mobile phone restricted areas such as a hospital, as the phones radio transmitters & receivers are switched off when the W380i is set to flight mode. The phone comes with a gesture control feature which allows the user to simply move their hand above the handset to either mute an incoming call or to activate the snooze feature on their alarm clock. The W380i is full of fun & easy to use features, which will appeal to the mobile phone user.